Should you as a new and existing business build alliances with other businesses? As a new business this is a subject that we thought we should explore further. We are told that the best way to build your business is to join a network of likeminded business people and that you should build “relationships” with people that you “know, like and trust” and over the last three years, through employment and being self-employed, we have been to quite a few networks and met some great people but would we trust them enough to refer them to our current client base?
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